4 Factors Determining Your Type Of Cosmetic Packaging
In recent years, people’s demand for cosmetics has risen sharply. Cosmetics can help people improve and maintain their appearance or hygiene. It is not only one of the decisive factors in successfully protecting consumers’ desire to buy products, but also one of the decisive factors in successfully packaging products. For a strange product, the first direct experience of customers is the outer packaging of the product. As the first impression of the product, beautiful cosmetic packaging can have positive interaction with consumers and improve brand loyalty. Next, this article will introduce four factors determining your type of cosmetic packaging
Factors determining the type of cosmetic packaging
Packaging materials
The cosmetics packaging materials usually include glass, plastic, metal, and paper. Different materials have different characteristics. Each material has unique functions, advantages, and disadvantages. For example, metal packaging materials can usually provide a fashionable and elegant appearance and has the characteristics of firmness, durability, and non-toxicity. Metal cosmetic containers are a very good choice for many cosmetic packaging. Unlike glass, metal packaging is not fragile, so it can withstand more severe transportation and storage conditions, which is beneficial for products requiring long-distance transportation.
Types of your products
Before you choose packaging materials, you need to consider your product type. Your packaging materials must be suitable for your product type and will not react chemically with your product. For example, pure essential oils or mixtures of essential oils usually require glass dropper bottles. In addition, the temperature and transportation conditions your product needs to experience are also factors to be considered.
Environmental factors
The impact of cosmetic packaging on sustainability and the environment is also a hot topic for consumers and cosmetic packaging suppliers. With the improvement of consumers’ awareness of environmental protection and the concept of sustainability, most consumers prefer to choose the products with eco-friendly cosmetic packaging, and those products that do not reflect the concept of green packaging will become less popular. Therefore, from the perspective of packaging, you can choose some packaging materials that are easy to recycle and can be reused with less threat to the environment. For example, glass containers are very easy to recycle, so they are ideal for environmentally friendly brands. For plastic packaging materials, pet plastic containers are also recyclable, which is a common choice of plastic packaging materials for cosmetics.
Safety and health factors
Consumers pay great attention to the health and safety of cosmetics when buying cosmetics, including the outer packaging of products. If you are choosing cosmetic packaging for your cosmetics, safety is a very important factor. The cosmetic containers you choose for your products must not interfere with the integrity of the cosmetic formula contained therein, and the container must be able to protect its contents from pollutants, sunlight, dust, etc.
Finally, when choosing cosmetic packaging, you need to consider the functional experience and appearance attraction of the packaging. You can try to use some unique and creative colors or decorations to create an influential and unforgettable first impression for your product packaging.
